Perception’s initial work for Angie’s provided the groundwork for launching the brand in Chicago. A national media relations campaign built on the Bastian’s inspiring entrepreneurial story and gluten-free snacking goodness garnered mom blogger, nutritionist and celebrity endorsements. National placements and appearances included teaching Martha Stewart how to pop a stovetop batch on her New York-based show. Locally, nearly every top business award was bestowed. It was our pleasure to share a story emblematic of the American Dream.
Minnesota State Mankato was in need of strengthening brand awareness in the Mpls/St. Paul market. In partnership with digital agency JOYCE, we created an online venue branded CHNL7700, which we tailored to the career and educational aspirations of the prospective adult learner. We created web content featuring business leaders, alumni and students, including a number of top CEOs. Our curated content offered relevant career planning and work/life balance information, and professors shared course insights during video interviews. The site works in combination with MNSU’s marketing campaign: Big Ideas. Real-World Thinking.