We’ve heard it said that ultimately, a brand is a perception. We couldn’t agree more, and therefore, we work to help shape the right perceptions for our clients through media relations, buzz-generating tactics, influencer outreach and impactful events that connect the brand to its discerning and at times elusive consumers.
That’s exactly what we did to launch the Homer Blanky – the baseball season’s must-have accessory for unseasonable early games. Not only did we feature the product and its entrepreneurial creators through traditional PR and by blitzing through pre-opening day appearances, but we also we took to Minneapolis and St. Paul landmarks, draping famous statues in the blanky to generate social media buzz that sparked repeated posts asking, “Hey, were do I get one?”