Executive Visibility

We help executives get out of their offices and into the communities that matter — business, professional and civic. For many companies, the brand-building power of executive thought leadership and community involvement is never realized.  Yet a strategic executive visibility program can generate awareness, credibility and affiliation.

At Perception INK, we place executives in front of the audiences that are important to their
organization’s success and help them shape a meaningful thought-leadership platform. We also help them become go-to media sources, build strategic alliances and share their expertise on community boards.

Our capabilities include:

  • Influencer outreach
  • Messaging
  • Storyline development
  • Thought leadership platform
  • Board placements
  • Presentation placements
  • Presentation and media coaching
  • Speechwriting

Corporate Marketing

Marketing today is about engagement, interaction, experience, not pushing messages at unsuspecting customers. It’s about creating deeper, two-way relationships that build and sustain trust.

We help clients create opportunities to engage their target audiences in creative ways that people will remember.

Our capabilities include:

  • Partnership programs
  • Cause marketing
  • Graphic design
  • Website design
  • Social media
  • Copywriting

Public Relations

Martha Stewart Angie Dan BastianToday’s online networks provide more channels than ever to reach key audiences directly.  But the value of endorsement by credible third parties remains vitally important, perhaps more so as customers sort through each day’s flood of information.

We help clients gain those endorsements through coverage in the news media and through other important influencers. Our work helps clients create impressions that add up to the positive perceptions that drive sales and enhance reputation.

Our capabilities include:

  • Strategy development
  • Influencer outreach
  • Media relations
  • Content development: print and video
  • Product endorsements