Minnesota State University, Mankato

Minnesota State Mankato was in need of strengthening brand awareness in the Mpls/St. Paul market. In partnership with digital agency JOYCE, we created an online venue branded CHNL7700, which we tailored to the career and educational aspirations of the prospective adult learner. We created web content featuring business leaders, alumni and students, including a number of top CEOs. Our curated content offered relevant career planning and work/life balance information, and professors shared course insights during video interviews. The site works in combination with MNSU’s marketing campaign:  Big Ideas. Real-World Thinking.